SEPTA services thousands of people every day, but a large majority wish they could use something else. This was the premise of the RFP my team received. We delivered a campaign that approached a target that Ubers everywhere, in places where they would be. There are countless ways of getting to a destination around Philly but SEPTA is the one that always leaves you with a good story to tell. Our goal is to get there, no matter where there is, by being here, on SEPTA. YOLO is so 2014, so why not just be (t)here?

 

TEAM:

Aaron Meland + Shae Woodward - Account Mgmt

Alia Abu Marzouq + John Patrick Henley - Art Direction & Execution

Zachary Weiss + Natacha Pizzini - Copy & Creative Concept